"I'm the Doomslayer!"

Jun. 1 1:05 PM by NuyoRiqueña

There was a time, not so long ago, when video games were so underground, there was no G4TV, no shows based on video games like Code Monkeys, and no commercials for video games. Now video games and video game marketing is growing at such an exponential rate, it can be hard to keep up. Lately, cable companies and internet service providers are realizing the power of the gamer. They have started campaigning directly to the video gamer to compete for our affection and loyalty by convincing of the power their service can yield, making us better players.

Recently, one company took it a bit further. Bright House Communications, a Florida based cable provider showcased commercials a new premium service of 15mbps and targeted gamers. In some commercials they specifically stated "and for the video gamer." What intrigued me was that the gamer they showcased was a teenage girl sitting on her bed playing a game. Then they pulled out all the stops and shocked me, in a great way. They introduced Doomslayer 527. The Doomslayer is a young girl, no more than 10 years old, playing a PC game and kicking major ass. I have to admit the commercial is a bit on the quirky side but I love it nonetheless. I couldnt find it anywhere so I painstakingly waited until it came on again just to record it for you. [Aww, aren't I sweet?!]

I personally thought this was a great way to show the other side of gaming, you know the not so bad side where a gamer can be anyone. At first I wondered if there would be some sort of backlash and whether it would be pulled. To date, no such thing has happened.

What else are people seeing out there? How have you noticed gaming becoming a mainstream commodity? Is this good or bad for gaming?

Comments

I love that commercial. XD

I just want to know what game she is playing where she doesnt ever even move the mouse.

@JChance: Had to find the one thing wrong didn't you? Such a naysayer!! She toggled. ;)

**muah**

lol, nice.

Yeah, I think the increase in advertisement targeting gamers is just part of gaming becoming a part of mainstream culture - nothing really good or bad, just a sign that companies have recognized a potential market.

Of course, in the case of Internet Service Providers, it's also a wise move. Many people are satisfied with the connection speeds offered by DSL and cable, since surfing and e-mail don't require that much horsepower. Gamers are the ones who would be most interested in improved performance.

lol, nice, i wish i had a daughter like that, great commercial. And yes, video game marketing is a very important fact these days because of the new technology, new competitors, new age, and it keeps evolving, it just keep going and going and going and going....

never seen the commercial yet..

I've always seen gaming as a mainstream thing ever since Mario. If anything, the change is that it's getting more serious treatment because all those kids are grown up. 15 years ago adults stood in line to get their kids games. Today, adults stand in line to get themselves games and maybe a copy of sponge bob for their offspring. I think as long as video games get funner, it couldn't possibly be bad. Anyway, this commercial is nothing compared to the Sega Genesis anti-bully commercials of the early 90s.

i can not stand the annoying american overvoice always sounds like the same guy

@Klasco: You noticed that too, huh?

**muah**

I didn't read you whole post but the first paragraph gave me the chills. "Now video games and video game marketing is growing at such an exponential rate, it can be hard to keep up." Brrrrr.

It's pretty wierd to see Brighthouse finally catering toward gamers. When I lived in Florida there was nothing like this. Maybe my presence there improved the gaming climate? I'd like to think so.